Outsourcing is all about the contract and contractual discipline (governance). But after the agreement is negotiated, clients still complain of value leakage and, given the long contract periods, risk of pricing that lags market performance over time. Sure, benchmarking is supposed to compensate, but benchmarking mechanisms can be cumbersome to exercise and slow to respond. And benckmarking tends to adjust for seriously out of date pricing, not tactical shifts in the market. Companies with sufficient scale can actually develop a competitive sourcing environment - a strategic technique called Multi Sourcing.
What's multi-sourcing? Instead of hiring a single large outsourcer (like EDS) to do an entire scope of services, large clients have the buying power to break apart contracts into smaller scopes of service. For example, I recently had a client who awarded LAN services to one Service Provider, and WAN to a different Service Provider, though either SP could have provided the combined scope, the client felt a competitive price point could be achieved without additional scope.
The client held business units out of scope and when it came time to add them into the mix of Services, approached both Service Providers to bid Services. In each case, the Service Provider was providing new Scope (e.g. the LAN SP was bidding on WAN Services, and vice-verse). The result was extremely powerful: not only was the new business unit assured of extremely competitive pricing, but the new price points, if lower than existing pricing (they were), could be leveraged for mid-term price reductions with the existing provider.
Of course, there are disadvantages to multi-sourcing. After cost reductions, customers cite “one-throat-to-choke” as their reason for outsourcing. Multi-sourcing dilutes that benefit and creates potential fingerpointing conflicts.
Multisourcing also places added burden on governance, a source of value leakage that many clients struggle with in the best of circumstances.
1. Scale. You have to have enough business to spread around. Probably the largest example of moving from an outsourced to a multi-sourced environment is General Motors. At one time 20-years ago, GM literally owned EDS. A few years ago as the contract expired, GM made a strategic decision to break apart the single EDS relationship into almost 40 parts that were ultimately awarded to dozens of Service Providers, many of which with overlapping capabilities.
2. Contractual savviness. You have to know what you’re trying to do, and execute against that goal. Without vision and strategy, you’ll be left with SLA gaps that simply can’t be filled. You’ll also want to keep committed volumes at an absolute minimum – you’ll need that volume to create competitive situations down the road.
3. Growth. Somehow, you’ll need to have blocks of additional scope that can be competitively bid – this is how you’ll get mid-term price reductions. You can either withhold business up front, or be a growing enterprise with new chunks of business. You’ll also have to have contractual restraint mid-term and not just add business incrementally but strategically source it in attractive chunks.
Multi-sourcing is an aggressive sourcing strategy. It’s a bold maneuver to request mid-term pricing concessions from a negotiated agreement. But lets face it, often the warts in a contract aren’t apparent for a while, multi-sourcing is a way to solve those when they’re discovered. But – and this is a big ‘but,’ without an equally aggressive governance structure, a multi-source strategy may result in significant service gaps.